VIVA GLAM
ARCHIVES
25 YEARS OF GIVING A GLAM!

All the glammest highlights from the feel-good
history of VIVA GLAM.


VIVA GLAM
SIA
THE SINGER SPEAKS UP
SINGS OUT AND FACES THE
WORLD IN HER VIVID
RED LIPSTICK

Sia has pushed the boundaries of pop music by raising
her own voice – and inspiring her fans to do the same.
In 2018, she unveiled a matte warm red Lipstick to
support the M·A·C AIDS Fund that dared to be loud.sic by raising

VIVA GLAM VI
SPECIAL
EDITION
FERGIE COMMANDS
ATTENTION IN HER LUSTROUS
MIT IHREM SCHIMMERNDEN,
MAUVE LIPSTICK

Fergie puts the “Boom Boom Pow” into beauty with
her call to arms to push forward on behalf of every
man, woman and child affected by HIV/AIDS.



VIVA GLAM VI
DITA VON TEESE FLAUNTS
HER PEARLY
TERRACOTTA-PLUM
LIPSTICK.

A fashion darling and innovator, the International
Queen of Burlesque spread glam around the globe in
her role as a VIVA GLAM spokesperson.

VIVA GLAM V
CHLOË SEVIGNY IS A TOTAL
SMOKESHOW IN HER
NEUTRAL PINK LIPSTICK.

M·A·C Cosmetics celebrated its 10th anniversary by
naming the it-girl and New York style icon as one
of the latest spokespeople for VIVA GLAM.



M·A·C GOES TO
THE UNITED
NATIONS
THE M·A·C AIDS FUND
PROUDLY DONATES $250K TO
THE UNITED NATIONAL
DEVELOPMENT PROGRAMME.

Then-M·A·C President John Demsey presents a $250,000
check on behalf of the M·A·C AIDS Fund to the United
National Development Programme for its continued
efforts in the fight against AIDS in Africa, and to
launch a new AIDS initiative in Asia and the Pacific.

VIVA GLAM II
K.D. LANG FEELS THE LOVE IN
HER CREAMY PINK-BEIGE
LIPSTICK.

After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and
Canadian singer-songwriter sensation. The invitations
to k.d.’s VIVA GLAM II Lipstick launch party were
designed as playing cards that featured k.d. as queen.



NATICOUTURE
COLOUR
COLLECTION
GLOBAL DESIGNERS
SUPPORT VIVA GLAM WITH
FASHION IN THE COLOUR OF
VIVA GLAM I LIPSTICK.

In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett
participated in creating a couture colour
collection showcasing the shade of the original
intense brownish red VIVA GLAM I Lipstick.

DER
BEGINN VON
VIVA GLAM
DIE ERSTE ZEICHNUNG EINES
BLAUEN LIPSTICKS KÜNDIGT
DEN BEGINN VON VIVA GLAM AN.

Mit den Worten von M∙A∙C Co-Gründer Frank Toskan,
startete VIVA GLAM und der M∙A∙C AIDS Fund
mit einer auffälligen Zeichnung. Die Kampagne
kündigte an, dass jeder Cent eines verkauften
VIVA GLAM Lipsticks an Organisationen, die Gesundheit
und Rechte aller Menschen unterstützt, gespendet wird,
um im Kampf gegen Aids/HIV zu helfen.



M·A·C
COSMETICS
IS BORN
M·A·C COSMETICS IS
FOUNDED BY CO-CREATORS
FRANK TOSKAN AND FRANK
ANGELO

From the start, Frank and Frank had a vision to
change their community through their passion for
makeup. “We developed a great lipstick colour we
called VIVA GLAM,” said Frank Toskan. “This little
lipstick gave people dignity and saved lives.”

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