PUT YOUR MONEY WHERE YOUR MOUTH IS!

You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO PROMOTE HEALTHY
FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $25 on a VIVA GLAM Lipstick, we donate $25 to local organizations championing equality.
There’s no catch. It’s just pure giving back.

NEW!

VIVA EQUALTIY

VIVA GLAM I IS NOW

VIVA HEART

VIVA GLAM II IS NOW

VIVA PLANET

VIVA GLAM III IS NOW

VIVA EMPOWERED

SINCE 1994, M·A·C VIVA GLAM HAS RAISED

OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!

30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.

LEARN MORE ABOUT OUR EXPANDED MISSION

empowering women and girls

SUPPORTING WOMEN & GIRLS

M·A·C VIVA GLAM works with local organizations in the fight for equal rights and a healthy future for women and girls, especially in terms of reproductive and sexual health education..

ΣΤΗΡΙΖΟΝΤΑΣ ΤΗΝ ΚΟΙΝΟΤΗΤΑ LGBTQIA+

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eradicates stigma and strives to empower the LGBTQIA+ community, specifically providing assistance to homeless LGBTQIA+ youth in partnership with regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission and reaffirms our commitment to eradicating HIV/AIDS and making every lipstick count.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

PROMOTING ENVIRONMENTAL EQUALITY

M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

30 YEARS OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

M·A·C CARES

Our purpose is not only to create products, but also to help the communities we serve
and the planet that hosts us. Join us in our effort to make a difference,
promote a culture of acceptance and inspire change for a better future.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CONSCIOUS
BEAUTY

© Keith Haring Foundation. Licensed by Artestar, New York

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M∙A∙C

© Keith Haring Foundation. Licensed by Artestar, New York

diversity &
inclusion

© Keith Haring Foundation. Licensed by Artestar, New York