IT'S TIME TO
GIVE A GLAM!

Get the lipstick that gives back 100%

WHAT YOU SPEND IS WHAT WE GIVE

DONATE 100% TO SUPPORT A HEALTHY
FUTURE AND EQUAL RIGHTS FOR ALL

Let's break it down: Every time you buy a VIVA GLAM lipstick, we donate its entire value to support
women and girls, members of the LGBTQIA+ community, and people living with or affected by HIV/AIDS. There is no trap.
It's just a real giving initiative.

Viva Glam Bhumi Pednekar: Powder Kiss Lipstick

BECOME A MEMBER OF THE VIVA GLAM MOVEMENT

WE'VE DONATED OVER $500,000,000 WORLDWIDE - AND COUNTING!

While much progress has been made in the global response to HIV/AIDS, women, children and the LGBTQIA+ community
are still disproportionately affected by the epidemic. Let's keep GLAMING. Let's keep GIVING.

WE HAVE BEEN CHANGING LIVES SINCE '94

Every time you buy VIVA GLAM Lipstick, we donate 100% of sales proceeds to local organizations
that support women and girls, the LGBTQIA+ community, and people living with or affected by HIV/AIDS.

OVER
9713 DONATIONS
TO 1818
ORGANIZATIONS
IN 92 COUNTRIES
OVER
$500,000,000
HAS BEEN
DONATED GLOBALLY -
& COUNTING!
OVER
19,000,000
LIVES
CHANGED
WORLDWIDE

LEARN MORE ABOUT OUR MISSION

SUPPORTING WOMEN & GIRLS

M·A·C VIVA GLAM works with local organizations in the fight for equal rights and a healthy future for women and girls, especially in terms of reproductive and sexual health education..

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eradicates stigma and strives to empower the LGBTQIA+ community, specifically providing assistance to homeless LGBTQIA+ youth in partnership with regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission and reaffirms our commitment to eradicating HIV/AIDS and making every lipstick count.

29 YEARS OF
GIVING A GLAM!

SEE
OUR
STORY

The most dazzling sparkles, legendary
faces and iconic shades
from the history of M·A·C VIVA GLAM.

SEE THE SCHEDULE

M·A·C CARES

Our purpose is not only to create products, but also to help the communities we serve
and the planet that hosts us. Join us in our effort to make a difference,
promote a culture of acceptance and inspire change for a better future.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CONSCIOUS
BEAUTY

back 2
M∙A∙C

diversity &
inclusion

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