You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.
WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK 100% TO PROMOTE HEALTHY
FUTURES AND EQUAL RIGHTS FOR ALL
Let’s break it down: When you spend ₹2,550 on a VIVA GLAM Lipstick, we donate ₹2,550 to local organizations championing equality.
There’s no catch. It’s just pure giving back.
SINCE 1994, M·A·C VIVA GLAM HAS RAISED
OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!
30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.
LEARN MORE ABOUT OUR EXPANDED MISSION
JOIN THE VIVA GLAM MOVEMENT
Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!
OVER
9713 DONATIONS
TO 1818
ORGANIZATIONS
IN 92 COUNTRIESOVER
$500,000,000
HAS BEEN
DONATED GLOBALLY -
& COUNTING!OVER
19,000,000
LIVES
CHANGED
WORLDWIDE
30 YEARS OF
GIVING A GLAM!
SEE
OUR
HISTORY
The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.
M·A·C CARES
Our purpose is not only to create products, but also to help the communities we serve
and the planet that hosts us. Join us in our effort to make a difference,
promote a culture of acceptance and inspire change for a better future.